https://finance.yahoo.com/news/ford-stop-selling-every-car-205243027.html?
Bring back the EDSEL
Direct link to the Ford memo
https://media.ford.com/content/dam/fordmedia/North%20America/US/2018/04/25/1q18-financials.pdf
While they are focusing (no pun intended) on the Mustang and Utility vehicle lines, I see more to the article than Ford not selling anything else but those two lineups
Quote from: Bill on April 26, 2018, 06:40:50 AM
Direct link to the Ford memo
https://media.ford.com/content/dam/fordmedia/North%20America/US/2018/04/25/1q18-financials.pdf
While they are focusing (no pun intended) on the Mustang and Utility vehicle lines, I see more to the article than Ford not selling anything else but those two lineups
Secret talks currently occurring on also bringing back the pinto...
Quote from: FL SAAC TONY on April 26, 2018, 07:37:29 AM
Secret talks currently occurring on also bringing back the pinto...
"any color as long as it's black..."
shhhhh, our secret only . We did not know you where part of the movement....blm....right on my brother....respect and much love....
Quote from: Cobrask8 on April 26, 2018, 08:11:41 AM
Quote from: FL SAAC TONY on April 26, 2018, 07:37:29 AM
Secret talks currently occurring on also bringing back the pinto...
"any color as long as it's black..."
I guess no-one at Ford remembers what happened to the "truck" market in 2007/8/9 when gas prices spiked?
IMHO, all we "need" is one nut-job in the middle-east to do something stupid or a Liberal US President to squash off-shore and fracking... we'll be at some crazy high gas price - again. Then where will Ford be? Watching the $$ get loaded onto the containers headed for Japan and Korea :(
business decision; can't make any money on the small cars. with technology going toward electric and/or hybrid no matter what size the vehicle, it makes sense. In the mean time, keep selling the big money making trucks.
I expect used Fusions and Tauruses to hold their value if they stop making them. I wonder how much notice they will give dealers. Supply/demand might be interesting. A few years after low truck sales those became hot items because there were no used ones around. SUV,s and crossovers have taken over ( yawn)
Stock up now on spare parts now for future ePay bonuses. And be sure to keep at lest one original FoMoCo box for the ad, Pookie style. 8)
as a legacy car manufacturer their fixed costs and pension/benefits costs kill the ability to make money on small cars. their margin is one of the smallest in the business.
They walked away from the Ranger / small pick-up market handing Toyota and GM that market share.
The gave up on the Aerostar/ Windstar, (although I tend to agree with that one) and once again handed over the market to Toyota and Honda.
They walked away from the original Taurus, not the five hundred rebadge. That was soon filled in with a larger Fusion when they realized the mistake.
Honestly, I have not followed the sales volumes in recent years, but to walk away from the mid size sedan market seems like a step in the wrong direction. My sister leased a Fusion because she no longer wanted an SUV. She wanted something sportier. She will be forced to another brand. My mother hates SUVs and will also be forced to a competitors sedan as well. Honda and Toyota will once again benefit from Fords plans.
Drop the Fiesta...yes, kill the full size Taurus /500 absolutely, but walking away from the mainstay segmens based on todays oil prices and market demand is living on the edge. Talk about a "Bold Move"! Look at how long it is taking to get the Ranger back when they already had the chassis to build from. That should be a big red flag. The new Focus crossover better be a versatile chassis to reverse direction if needed.
Time will tell...
I think that Ford is seeing the future. Much like they did before the 2008 meltdown. This time it is going to be government regulation and honestly the demand for driverless drone cars owned by rideshare fleets (maybe owned by the manufacturers themselves?). Private ownership of family sedans is most likely going to go away.
There is a big change on the Horizon. I think they see it, quite clearly.
My feeling is that for much the same reason they don't build a Corvette fighter, they see expensive to engineer, insanely fuel efficient sedans as a zero profit endeavor. Japan and Korea own those markets right now. Ford co-owns (leads) light trucks and co-owns pony cars and SUVs. They can survive on those alone and shed billions of operating costs.
I think they would import their European mini-cars if push came to shove.
I see the logic and because I would never buy a 4-door car, ever, so I don't really care much either way
Agree 100%
I guess if you feel you need a large Ford sedan to cruise in, you need to find a Lincoln dealer. The demand for the C-Max around here is high, as well as the Focus.
Wonder what Ford will be offering as far as performance sedans in Europe or OZ.
As for SUVs and "cross overs" just the 2000's name for Mini-or Soccer mom vans ::)
Not sure about Europe or Australia, but if gas prices keep rising and don't recede a significant
amount, they might reconsider halting sedan production.
Max
I'm pretty surprised they cutting their line so drastically and putting such a focus on hybrid - what they are forgetting is Ford consumers aren't as interested in hybrid, electric, and driverless cars https://www.autolist.com/ram-ram+pickup+1500#section=news&s=a Most Ford enthusiasts I know are into the feeling of a "real" car
ditto nconnors545
Ford Motor Company is no longer the car company I knew. I don't see Mercedes Benz/Toyota/Honda/GM dropping their sedans.
The Fusion V6 Sport with 2.7L EcoBoost and AWD is a performance option that Ford seems not overly interested in promoting. Ford of Europe has a killer looking Mondeo wagaon (yes, station wagons aren't a big seller here but I remain a hard core fan) that could be a low-buck rival to MB and BMW wagons with the right options and tuning.
Ford North America also seems intent in ignoring the Focus ST/RS hatches that are gaining traction with millennials.
As for the Lincoln Motor Company, the Continental is dull. Ads for it highlight 26-way adjustable seats. Funny MB and BMW don't highlight such features. As the the MK Z, T, Q(?), F(?) or what ever the model line up consists of, there's nothing that stands out, which is deadly in the car business.
Remember when Ford advertising asked, "Have you driven a Ford. . .Lately?" A car that, ". . .makes the road come alive. . .put your foot down. . ." Ford has lost, or chooses to ignore, that spirit.
Bring back the Comuta