Just let me call it if we flip for something..... ;)
https://www.ebay.com/itm/Vintage-Ford-Mercury-You-Cant-Lose-at-your-Mercury-Dealers-Always-Ahead-Token/274059243059?hash=item3fcf342e33:g:qHcAAOSwAUBdqyXZ
LOL! That is great - a clever marketing piece.
Never have seen one before. I would guess 1950s, but it is in nice shape so maybe newer.
- Phillip