SAAC Forum

The Cars => Vintage Shelby Related Literature and Collectibles => Topic started by: honker on March 17, 2020, 09:53:21 AM

Title: early (pre Cobra) advertising and history
Post by: honker on March 17, 2020, 09:53:21 AM
Here's an ad for Carroll Shelby Sports cars, announcing  him as distributor of Listers.  8)

Mike
Title: Re: early (pre Cobra) advertising
Post by: propayne on March 17, 2020, 10:27:21 AM
Very cool - I've certainly never seen that before.

Will be interesting to see how much content can be dug up in pre-Cobra Shelby adverts!

I don't believe I have any in my materials.

- Phillip
Title: Re: early (pre Cobra) advertising
Post by: JD on March 17, 2020, 11:08:57 AM
Thanks for posting that, do you know the year and/or the publication?

Title: Re: early (pre Cobra) advertising & history
Post by: honker on March 17, 2020, 11:47:41 AM
propayne & JD, I will see if I can find out what year and what publication that ad was from, it was a find on another forum.

Here's a photo of Carroll Shelby Sports Cars from 1957, he was sharing the space with Jim Hall (the Chaparral-Chevy guy) at that

 time.

I've changed the subject heading to be more inclusive as well.

Mike
Title: Re: early (pre Cobra) advertising and history
Post by: JD on March 17, 2020, 12:19:30 PM
Thanks, I remember seeing another photo of the exterior of that business and about the parties that took place, it might have been in that Biography on Shelby.  I'll look when I get back to my files.

Title: Re: early (pre Cobra) advertising and history
Post by: honker on March 18, 2020, 08:32:24 PM
Another early ad  ;)

Mike
Title: Re: early (pre Cobra) advertising and history
Post by: JD on March 18, 2020, 09:39:11 PM
Sorry got distracted and just remembered to get that book and look for the photos.

See below from the book Carroll Shelby the Authorized Biography by Rinsey Mills

Title: Re: early (pre Cobra) advertising and history
Post by: Side-Oilers on March 18, 2020, 09:43:23 PM
Another early ad  ;)

Mike

Hey Carroll, how many "s" are there in Massssssserati?   
Title: Re: early (pre Cobra) advertising & history
Post by: Royce Peterson on March 19, 2020, 12:17:48 PM
I remember this building. I think it was torn down in the early 1990's. Yale Blvd had its name changed to SMU Blvd around the same time. The street looks completely different now except Milo Butterfingers is still there.


propayne & JD, I will see if I can find out what year and what publication that ad was from, it was a find on another forum.

Here's a photo of Carroll Shelby Sports Cars from 1957, he was sharing the space with Jim Hall (the Chaparral-Chevy guy) at that

 time.

I've changed the subject heading to be more inclusive as well.

Mike
Title: Re: early (pre Cobra) advertising and history
Post by: Dan Case on March 19, 2020, 12:28:13 PM
Custom steering wheels page 1962 Moon® catalog.

(http://www.saacforum.com/gallery/274-190320122617.jpeg)
Title: Re: early (pre Cobra) advertising and history
Post by: propayne on March 19, 2020, 02:02:03 PM
Love that "Carroll Shelby RACE TESTED" graphic with the sport car (as Shelby used to say) and bib overalls!

- Phillip
Title: Re: early (pre Cobra) advertising and history
Post by: honker on March 19, 2020, 05:39:49 PM
Dan, thanks for posting the page from the Moon Equipped catalog, hasn't Shelby's involvement with the Corvair has been brought

 up here before some where ?

I'm with propayne on the the "Race Tested" logo, any chance you could do a better scan of just the logo and post it here ?

Mike
Title: Re: early (pre Cobra) advertising and history
Post by: Dan Case on March 20, 2020, 11:33:52 AM
Dan, thanks for posting the page from the Moon Equipped catalog, hasn't Shelby's involvement with the Corvair has been brought

 up here before some where ?

I'm with propayne on the the "Race Tested" logo, any chance you could do a better scan of just the logo and post it here ?

Mike
If can find the book. I captured that image years ago.  For about ten years I asked around, sent inquires out, and watched eBay® looking for a red metal flake wheel to show up for sale. The only "Shelby" one I have ever seen for sale was one of the dished models in green metal flake. There is no telling which manufacturer actually produced them as multiple  companies made their own versions in the 1960s.
Title: Re: early (pre Cobra) advertising and history
Post by: honker on March 20, 2020, 03:46:53 PM
Royce, here's a couple of photos from 2008, of the Shelby dealership on Yale (now SMU blvd.) you can still see the logo on the

 wall, that should be saved some how !

Mike
Title: Re: early (pre Cobra) advertising and history
Post by: Side-Oilers on March 20, 2020, 03:52:45 PM
Wow, great photo!  Amazing that it hasn't been painted over in all the years since CS was there.

Does it still exist?
Title: Re: early (pre Cobra) advertising and history
Post by: honker on March 20, 2020, 03:53:05 PM
I'm pretty sure this is on Yale ? Carroll with John Edgar and others, June '57.

Mike

(photo: Jerry Entin & Willem Oosthoek)
Title: Re: early (pre Cobra) advertising and history
Post by: JD on March 20, 2020, 04:00:05 PM
Wow, great photo!  Amazing that it hasn't been painted over in all the years since CS was there.

Does it still exist?

+1
Title: Re: early (pre Cobra) advertising and history
Post by: honker on March 20, 2020, 07:36:10 PM
Royce in post #8   was right with his thought it was torn down sadly, now occupied by the SMU East Campus building, at the intersection on  the far right of the law office with the orange band in the grab from Google maps.

Mike
Title: Re: early (pre Cobra) advertising and history
Post by: 98SVT - was 06GT on March 20, 2020, 09:18:57 PM
Another early ad  ;)

Mike

Hey Carroll, how many "s" are there in Massssssserati?

Or Sport Cars
Title: Re: early (pre Cobra) advertising and history
Post by: propayne on March 21, 2020, 08:58:31 AM
^^^ LOL! I've always loved hearing Shelby say it that way.

And going back to that "Carroll Shelby RACE TESTED" logo graphic.

Along with all of his other accomplishments, I'd like to make note of how professional Shelby's marketing/advertising/promotional graphics always were.

That can be very important - especially when you are starting out and trying to establish a new business.

Undoubtably, one of Shelby's greatest attributes was attracting top talent, recognizing that talent and letting them do their thing.

Long before "Corporate Branding" was a term, people like Pete Brock provided Shelby American with a strong, professional graphic identity that not only has held up all of these years but is still being referenced by people like Ford.

- Phillip
Title: Re: early (pre Cobra) advertising and history
Post by: Dan Case on March 21, 2020, 12:04:22 PM

1962 Moon Equipment Co. catalog page 68

(http://www.saacforum.com/gallery/274-210320120313.jpeg)
Title: Re: early (pre Cobra) advertising and history
Post by: propayne on March 21, 2020, 12:17:57 PM
Thanks Dan!

Took me a moment to figure out the "bib overalls" in the smaller one you posted earlier.

Wonder who Shelby tapped to create this? Maybe someone at Moon helped out?

I mean, the Moon Eyes logo is one of THE most iconic logos of all-time!

I remember as a kid a model wasn't complete until you put the Moon Eyes decal on it  8)

- Phillip
Title: Re: early (pre Cobra) advertising and history
Post by: Dan Case on March 21, 2020, 12:47:51 PM
Thanks Dan!

Took me a moment to figure out the "bib overalls" in the smaller one you posted earlier.

- Phillip

You are welcome.

Going through racing and accessory catalogs printed before 1965 is very interesting.  I do so because the Cobra era started in 1962 and early Cobras did get some parts from the companies already well established and advertising.

One subject of interest is things like small hardware. Today you might order a two pack online. Back then you might have mail ordered assorted bits by the pound.
Title: Re: early (pre Cobra) advertising and history
Post by: propayne on March 21, 2020, 12:53:31 PM
Love learning and love sharing what little I have to offer.

This is what it is all about to me.

- Phillip
Title: Re: early (pre Cobra) advertising and history
Post by: Side-Oilers on March 21, 2020, 02:45:28 PM
Great stuff, guys!   Thanks for posting. 
Title: Re: early (pre Cobra) advertising and history
Post by: honker on March 21, 2020, 03:35:04 PM
Thanks Dan, for digging up the Moon catalog and posting that Shelby logo  8)

Since we are all to isolate, more time to play with our car stuff at home  ;)

Mike
Title: Re: early (pre Cobra) advertising and history
Post by: Dan Case on March 21, 2020, 06:07:45 PM
Thanks Dan, for digging up the Moon catalog and posting that Shelby logo  8)

Since we are all to isolate, more time to play with our car stuff at home  ;)

Mike

You are welcome.
Title: Re: early (pre Cobra) advertising and history
Post by: honker on April 03, 2020, 07:23:46 PM
Some history on the Allard raced by Carroll.

Mike

hope this readable !
Title: Re: early (pre Cobra) advertising and history
Post by: honker on April 08, 2020, 03:25:38 PM
Carroll with the Temple Buell Maserati 450S,, don't know what year this would be ? Could be Nassau ?

Mike
Title: Re: early (pre Cobra) advertising and history
Post by: Vernon Estes on April 29, 2020, 09:37:14 PM
Ken Miles Limited ad i found the other day...

Kind regards,
Vern

Title: Re: early (pre Cobra) advertising and history
Post by: honker on April 29, 2020, 09:53:17 PM
Vern, thanks for posting ! you find the coolest stuff  8)
Title: Re: early (pre Cobra) advertising and history
Post by: Vernon Estes on April 29, 2020, 10:16:02 PM
Vern, thanks for posting ! you find the coolest stuff  8)

You got it...although I have to disagree with your assessment...i'm living proof that even the blind squirrel finds a nut from time to time  ;)
Title: Re: early (pre Cobra) advertising and history
Post by: honker on December 07, 2020, 08:33:03 PM
Carroll with a Ferrari 1955 Sebring.