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Messages - Side-Oilers

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16
SFM66H wrote:  "Ill never understand why car magazines omitted the issue info so prevalently in the 1960s"


Please allow me to elaborate:  Having some experience with car magazines like Motor Trend ;D, a lack of issue date and page number on some pages often had to do with last minute ads that took the place of an already-numbered editorial page.

The more ads, the more changes. It's a domino effect. 

When that happened (of course the publisher loved it! More $$!)  the editor would have to quickly reconfigure the remaining pages to fit, cutting out one or two or more pages, depending on the numbers of late ads.  Eliminating the page number and date was the simplest way to move things around...and perhaps having to move them a second time. 

Sometimes, the ad guys would sell enough late ads that the editor would have to come up with 4 or 8 additional finished pages of articles, to plug in at the 11th hour and 59th minute. We always were working on a few extra stories, just in case. If those didn't need to be late-added, they went into the next month's issue.

Often, this reconfiguring happened during "blue-line" which was like a blue print of the magazine (some printers used brown ink, therein called a "brown line.")  Those were one-color press proofs (smelled strangely like formaldehyde) that were made on press check mockup heavy heat-transfer paper (like a 1960s Xerox copy) but before sending through the full printing process. All changes made at that point were completely done at the printer, out of the editor's hands and control. There wasn't time to do otherwise. Between blue-lines arriving at the offices, and the time when you had to call the printer with any fixes or additions, was less than a work day.

Thus, the blue- (or brown) line was literally the last chance to change or correct anything, and also gave the editorial and advertising staffs their first and only chance to see a full mock-up with photos, before the presses rolled. So, any changes had to be made with the editor or art director on the phone telling the printer what to cut and what to add.  Before fax machines were common, and in the days of Linotype machines and actual "cut & paste" with an Xacto knife and hot wax. 

Yes, errors were occasionally added in.  There's an old Petersen urban legend that during a blue-line check of Hot Rod or Car Craft, someone outside of the editorial department changed "barrel" to "bucket" in a tech story on a Holley carb...because they thought the word barrel had been used too many times. How pissed would that editor have been when he saw that for the first time in the "tear copies" of the finished magazine?  And how many reader letters would he have received that month calling the editorial staff a bunch of idiots? 

BTW: "tear copies" (as in "tear them off the press") are non-trimmed, non-bound pages of the entire magazine that's sent to the editor and publisher and art director to give them an advance look at the bound magazine to follow in a few days. Publishers used those to send out ahead of time to big advertisers. Editors typically sent them out to car companies they did a big story on.  Or to call and apologize in advance for an error.

Okay, so that's more than anyone asked (no one asked) about the old days of hands-on magazine production.  But it does hopefully explain why some magazine pages aren't numbered or dated.

As the late Paul Harvey would say: "And know you know the rest of the story."


17
I wouldn't doubt $3-5million was what it took to launch the GT350 program, LAX, etc.  But all that just for the Cobras?  Wow...how at $5999 (or whatever each car sold for on average) could anyone expect to make their money back? The gross sales on 1300 Cobras would only be $8million, at best.  Yeah, then factor in the materials, shipping, factory, employees, rent, taxes, etc etc etc.

Looks like CS should've had a smarter CFO than he did. If it WAS $3-5 million in 1962 dollars he got, that should've been enough $$ in an efficient operation at the time (something equaling like $30-50million today... or more.)

 I'm not a mathematician, nor do I play one in my dreams, but I'd like to be handed that much $$ to stick some Ford V8s into ACs and race a few of them.  :P

18
Brett, yes that all makes sense to me.   

Anyone ever heard what the initial Ford loan $$$ was?  If it was just to build Cobras, I'd guess it was not a huge number, but still a pretty big amount for 1962...so maybe $250,000? Then more as the GT350 program began.

19
Anyone other than me find it ironic that the Ford takeover day was 4/27? 

20
The Lounge / Re: They are listening!
« on: July 30, 2022, 02:55:41 PM »
Annoying narrator guy, but the hidden police mics are bad news. 

In the city of Laguna Beach, CA, there are signs posted as to "noise laws strictly enforced" or something like that.

The cops regularly cite loud cars and motorcycles.  They have movable exhaust decibel monitoring zones, manned by motor officers ready to chase you down.

I doubt my Kirkham would make it past the overlords, even idling by with the clutch in. So, I don't go there. None of my $$ will be spent in Laguna.  Too bad, because it's a nice beachside town.

21
The Lounge / Re: The new Mustang 7th Generation premiers on 09/14/22
« on: July 29, 2022, 03:05:50 PM »
C6 and C7 Vettes typically drop like rocks too.

22
The Lounge / Re: Here's a novel idea: Share your Shelby!
« on: July 29, 2022, 03:01:20 PM »
Hagerty keeps sending me stuff asking me to sign up my cars for their share a classic (or whatever it's called) club.

That's like renting our your gorgeous girlfriend/wife to a stranger for a night out on the town. 

Lots of body damage and internal abuse assured!

23
1967 Shelby GT350/500 / Re: Sleeping Beauty wakes up
« on: July 28, 2022, 11:49:21 PM »
Great job on Sleeping Beauty!  I didn't find anything more interesting in my KR than a #2 pencil and an old candy wrapper.

24
A few more...

25
And more...

26
More pix...

27
PRICE DROP to $1000.

TRIGO brand. Made in America. Top Quality.

Excellent condition. No dents, dings, scrapes. Only on car for 500 miles.

Six-Pin-Drive hubs with aluminum knock-off spinners (drilled for safety wire) and Kirkham center caps. 

They recently came off my Kirkham 427. Fit perfectly. No rubbing.

These wheels are all-black, with non-polished aluminum spinners. 

Wheels:
(2) Fronts 15x7.5" with 2.750" backspacing.

(2) Rears 15x9.5" with 3.650 backspacing.

(List price from TRIGO is $350/each, plus $315 for set of four knock-off spinners.)


Tires:
Set of four low-mile BFG Radial T/As.

(2) P235/60R15 fronts.

(2) P295/50R15 rears.


Great tread on tires. Wear pattern is even. Perfectly balanced.

$1250.  $1000.  Cash Only.   No Trades. 

Pick up in person only. No Shipping. 

I can meet you most anywhere in San Diego County or Orange County, CA.  Possibly up to Los Angeles or Riverside areas.

PM me if interested.

Thanks,
Van




28
Up For Auction / Re: 6S694 - Bring A Trailer
« on: July 24, 2022, 11:19:33 PM »
^^^ +1.

29
Thanks for posting.

89 miles is pathetic. I'm just barely settled into the seat after the previous fuel and piss stop by then.  Maybe electric trucks are best for those with major prostate/bladder problems?

As one commenter on the YouTube page said:  I'd like to see this test done in the Rockies (or some other long & steep highway.)

30
Shelby American History / Re: Shelby Automotive, Inc. Records
« on: July 22, 2022, 12:00:19 PM »
One man's treasure is another man's trash.

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