They walked away from the Ranger / small pick-up market handing Toyota and GM that market share.
The gave up on the Aerostar/ Windstar, (although I tend to agree with that one) and once again handed over the market to Toyota and Honda.
They walked away from the original Taurus, not the five hundred rebadge. That was soon filled in with a larger Fusion when they realized the mistake.
Honestly, I have not followed the sales volumes in recent years, but to walk away from the mid size sedan market seems like a step in the wrong direction. My sister leased a Fusion because she no longer wanted an SUV. She wanted something sportier. She will be forced to another brand. My mother hates SUVs and will also be forced to a competitors sedan as well. Honda and Toyota will once again benefit from Fords plans.
Drop the Fiesta...yes, kill the full size Taurus /500 absolutely, but walking away from the mainstay segmens based on todays oil prices and market demand is living on the edge. Talk about a "Bold Move"! Look at how long it is taking to get the Ranger back when they already had the chassis to build from. That should be a big red flag. The new Focus crossover better be a versatile chassis to reverse direction if needed.
Time will tell...