Thanks! Now I can enjoy the yellow 3M experience....
You'd be best served using neoprene adhesive instead of the 3M junk. Search ebay for "neoprene rubber contact adhesive"
The small container is good for 1-2 time use. I've found the one with the brush has a steel shaft and will rust, causing the glue to turn dark brown. I usually buy it by the quart and use a small paint brush to apply. Apply to the entire trunk lid, then apply to the rubber in about 12" sections at a time and stick it. If using a repro weather-strip, clean the contact surface well with solvent to remove any release mold residue. I usually will rough up the contact surface with some 80 grit also to give it some more bite with the glue.
The color is perfect on this product, an amber color and will hold very tight, much better than the 3M stuff.